Wanted Circles is a novel job referral application that makes use of ephemeral content (content that lasts for a very short time), a concept from games, to incentivize people to refer their friends for job.
- Everyday, newly posted jobs will be distributed randomly amongst a handful of users.
- A user has only 30 seconds to decide whether to apply to the job or refer his friends!
- If user does not refer or apply, the job posting will disappear temporary (for a day or so), to reappear on the main job website.
This creates greater, more relevant reach for the job posting! Because people would know about jobs that they might not have known about, and for jobs that they might be a better fit for (as determined by their friends)! The time pressure from disappearing content makes people more eager to refer their friends.
This project was a result of a challenge by a hackathon sponsor, wanted jobs, on how to gamify their job referral process to faciliate and scale job referrals on their website. We worked on this project at HackOMania 2019, where we won first runner up. The prototype was created using Unity 3D.
The hackathon had presentation rounds instead of booth showcases, which was quite the experience, as I had to pitch to a crowd of 200 people.
Refer it or lose it, with Wanted Circles, everyday